Price Management in Financial Services: Smart Strategies for Growth - Couverture rigide

Wuebker, Georg; Baumgarten, Jens; Koderisch, Martin

Couverture rigide

ISBN 10 : 0566088215 ISBN 13 : 9780566088216

Editeur : Gower Publishing Ltd, 2008

Synopsis

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ"[ strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing.

A propos du livre

À propos de l?auteur

Georg Wuebker, Dirk Schmidt-Gallas and Jens Baumgarten are Partners, Martin Koderisch is Senior Consultant at Simon-Kucher and Partners, the world's leading consulting company that specializes in strategy, marketing and pricing.

Détails de l'édition

• Éditeur: Gower Publishing Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0566088215
• ISBN 13: 9780566088216
• Reliure: Relié
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible