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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business - Couverture souple
Synopsis
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large.
'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times
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À propos de l?auteur
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the school's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune, and her first book, Blockbusters, was one of Amazon's 2013 Best Books of the Year. She lives in Boston, Massachusetts.
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Blockbusters: Why Big Hits â" and Big Risks â" are the Future of the Entertainment Business
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Faber & Faber, 2014
ISBN 10 : 0571309224
ISBN 13 : 9780571309221
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Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
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Paperback. Etat : Very Good. Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780571309221
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Blockbusters: Why Big Hits â" and Big Risks â" are the Future of the Entertainment Business
Edité par
Faber And Faber Ltd., 2014
ISBN 10 : 0571309224
ISBN 13 : 9780571309221
Ancien ou d'occasion
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Blockbusters: Why Big Hits â" and Big Risks â" are the Future of the Entertainment Business
Edité par
Faber And Faber Ltd., 2014
ISBN 10 : 0571309224
ISBN 13 : 9780571309221
Ancien ou d'occasion
Paperback
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Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Edité par
Faber And Faber Ltd., 2014
ISBN 10 : 0571309224
ISBN 13 : 9780571309221
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Blockbusters : Why Big Hits - and Big Risks - Are the Future of the Entertainment Business
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ISBN 10 : 0571309224
ISBN 13 : 9780571309221
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Blockbusters: Why Big Hits â" and Big Risks â" are the Future of the Entertainment Business
Edité par
Faber & Faber, 2014
ISBN 10 : 0571309224
ISBN 13 : 9780571309221
Ancien ou d'occasion
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Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Edité par
Faber and Faber, 2014
ISBN 10 : 0571309224
ISBN 13 : 9780571309221
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Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Edité par
Faber and Faber, 2014
ISBN 10 : 0571309224
ISBN 13 : 9780571309221
Ancien ou d'occasion
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