Articles liés à Barack Obama's Social Media Lessons For Business

Barack Obama's Social Media Lessons For Business - Couverture souple

Leary, Brent; Bullock, David

 
9780578008028: Barack Obama's Social Media Lessons For Business

Synopsis

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

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