Articles liés à The Customer Experience Fiasco: Learning from the Misguided...

The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive - Couverture souple

Carrigan, Tim; Consulting, Andrew Reise; Haskins, Nathan

 
9780578089102: The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive
Couverture souple
ISBN 10 : 0578089106 ISBN 13 : 9780578089102
Editeur : Andrew Reise Consulting, 2011

Synopsis

In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer's YouTube-video during a television interview, he swears to fix it - and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Dana's trials and tribulations as she tries to save the company and her career.

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Éditeur
Andrew Reise Consulting
Date d'édition
2011
Langue
anglais
ISBN 10 
0578089106
ISBN 13 
9780578089102
Reliure
Broché
Nombre de pages
150
Coordonnées du fabricant
non disponible
Personne responsable
non disponible