I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program - Couverture souple

Taylor, Bonnie

Couverture souple

ISBN 10 : 0578168618 ISBN 13 : 9780578168616

Editeur : I Think I Need, LLC, 2015

Synopsis

Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: - Creating an actionable marketing strategy that achieves business goals - Developing a winning brand and branding throughout a business - Choosing the right mix from traditional and digital marketing options - Setting budgets and saving money in marketing - Using research effectively and efficiently - Hiring and successfully working with outside consultants - Evaluating and capitalizing on results

Détails de l'édition

• Éditeur: I Think I Need, LLC
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0578168618
• ISBN 13: 9780578168616
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible