Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling - Couverture souple

Victor Antonio; James Glenn-Anderson

 
9780578200835: Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling

Synopsis

This is the first book to explore how Artificial Intelligence is changing the world of selling! We are about to experience the equivalent of a major tectonic shift where the functional plates of sales, marketing, and technology will shear and, in some cases, smash against one another. Functions that were once the domain of salespeople will be transformed, subsumed, or obliterated. With the increase in computational processing power, sophisticated algorithms and storage capacity, data scientists and technologists are now able to create Machine Learning programs exhibiting a combination of complexity, sophistication, and speed exceeding all that has come before. In the world of sales, the predictive power of these new algorithms is changing the way sales organizations function. The fact is virtually every stage of the traditional sales pipeline is now ripe for disruption as companies enthusiastically invest in AI applications that have the potential to sharply enhance critical sales functions and thus aid in the development of more efficient sales processes.

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