Reinventing Patient Centricity: Bringing patient-led business models to life - Couverture rigide

Suchotliff, Sharon; Evans, Hensley

 
9780578293790: Reinventing Patient Centricity: Bringing patient-led business models to life
Couverture rigide
ISBN 10 : 057829379X ISBN 13 : 9780578293790
Editeur : ZS Associates, 2022

Synopsis

"Reinventing Patient Centricity: Bringing patient-led business models to life” explores opportunities for pharma to move beyond the buzzwords and adopt true patient-led business models. The book takes readers through the patient experience, identifying tactical examples for pharma around where, when and how to bring in the patient and the business benefits of doing so. Along the way, this guide shines a spotlight on some of the industry’s biggest stumbling blocks and celebrates the wins that have helped steer pharma’s patient efforts back on track. The book provides tangible tools necessary to bring true patient-led business models to life.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
ZS Associates
Date d'édition
2022
Langue
anglais
ISBN 10 
057829379X
ISBN 13 
9780578293790
Reliure
Relié
Nombre de pages
282
Coordonnées du fabricant
non disponible
Personne responsable
non disponible