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Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality - Couverture souple

Agin, Margie

 
9780578440620: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality
Couverture souple
ISBN 10 : 0578440628 ISBN 13 : 9780578440620
Editeur : Centerboard Marketing, 2019

Synopsis

ABOUT BRAND BREAKTHROUGH

In Brand Breakthrough, you’ll learn how to build a powerful brand personality that draws customers to your company and leaves your competitors in the dust.

Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company’s brand journey. It includes lessons learned the hard way and “gotchas” to avoid.

Inside, you’ll find a step-by-step framework to:

  • Define a brand personality that matches your company’s unique culture
  • Articulate how you help customers succeed in ways competitors can’t
  • Convey your brand personality in content, campaigns and conversations
  • Build consensus and excitement for a brand launch
  • Measure the impact of brand personality on your business goals

Why now?

It’s tempting to sweep brand questions under the rug in favor of an impending deadline or solving the next crisis. But, without a strong brand personality you end up being a passive participant in your own marketing. Prospective customers make incorrect assumptions. Salespeople tell inconsistent stories. Worse, competitors paint an unflattering picture you’ll struggle to defend against.

Don’t procrastinate. It’s time to define and launch your company’s brand personality.

Scroll back to the top and get your copy of Brand Breakthrough.

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À propos de l'auteur

Award-winning marketer Margie Agin helps companies clarify their brand positioning, develop content-driven campaigns, and accelerate sales. She is the founder of Centerboard Marketing, a marketing consultancy located in the Washington, DC area since 2012. Previously, she led marketing teams at Blackboard and Cisco and taught content marketing at Johns Hopkins University. Over a 20+ year career Margie has combined curiosity about people, strategic thinking, research, and sharp writing to help companies build exceptional marketing programs. When she's isn't busy wrangling a business and two kids, she also speaks at conferences, teaches, cooks, and travels whenever she possibly can. Margie is a proud graduate of Tufts University and American University. She lives in Falls Church, Virginia with her husband Art, daughter Abigail, and son Nate. To learn more about Margie and Centerboard Marketing visit www.centerboard-marketing.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Centerboard Marketing
Date d'édition
2019
Langue
anglais
ISBN 10 
0578440628
ISBN 13 
9780578440620
Reliure
Broché
Nombre de pages
148
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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