Product Development and Management Body of Knowledge: A Guidebook for Training and Certification, Second Edition - Couverture souple

Anderson, Allan; Jurgens-Kowal, Teresa; Atherton, Stephen; Verhaeghe, Jean-Jacques; Rodriguez, Carlos; Dworaczyk, Karen; Fix, Jerry

 
9780578713717: Product Development and Management Body of Knowledge: A Guidebook for Training and Certification, Second Edition
Couverture souple
ISBN 10 : 0578713713 ISBN 13 : 9780578713717
Editeur : Product Development & Management Association, 2020

Synopsis

This book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional certification examination (NPDP). The book covers the fundamental principles of product innovation and product management, which can be applied to a wide range of product and service industries. It is intended to provide the basis for ongoing learning and continuous improvement, both for individuals and their organizations. This book focuses on the fundamental principles that underpin successful product innovation and product management across a broad range of industries and individual organizations. Throughout the book, we endeavor to provide relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Product Development & Management Association
Date d'édition
2020
Langue
anglais
ISBN 10 
0578713713
ISBN 13 
9780578713717
Reliure
Broché
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible