Groundwork: Get Better at Making Better Products - Couverture souple

Dinamani, Vidya; Samarin, Heather

 
9780578776323: Groundwork: Get Better at Making Better Products
Couverture souple
ISBN 10 : 0578776324 ISBN 13 : 9780578776323
Editeur : Product Rebels, 2020

Synopsis

CREATE PRODUCTS PEOPLE ACTUALLY WANT

Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.
Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you’ll learn how to:
  • Hone in important customer problems to solve using the Convergent Problem Statement
  • Leverage Actionable Personas in big and small product decisions
  • Minimize (and potentially eliminate) costly rework using Individualized Needs
  • Introduce new habits using the three Practices that build customer-driven product teams

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Vidya Dinamani is the co-founder of Product Rebels where she exercises her passion for coaching product leaders and teams. She has over 18 years of experience specializing in strategy, innovation, product development, design and management. She has help multiple executive roles at leading companies including Intuit and Mitchell International.

Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Product Rebels
Date d'édition
2020
Langue
anglais
ISBN 10 
0578776324
ISBN 13 
9780578776323
Reliure
Broché
Nombre de pages
216
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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