I originally got my start in insurance as a captive agent. It's amazing how much success a person can have in the insurance business, but nobody ever tells you about it. Insurance always seems like a person just falls into it as a career and then stumbles on blindly. I had to figure out how to do this business, without a large upfront investment. So what did I do? I turned to Grassroots Marketing. I personally did not buy a lead during my first three years in business and have created a highly successful agency. This book is to help everyone else build a successful business using grassroots tips and tricks. These ideas have all proven to be successful in creating steady growth year over year.
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