Présentation de l'éditeur
To survive an incident, organizations need more than a successful communication strategy they need an incident communication plan. This book helps organizations to take control and start planning their response immediately. An incident is often provoked and inflamed by the media, and inept incident communications will only make things worse. Packed with case studies, this practical guide shows how it is possible to overcome and actually prosper in the full glare of the media. Communication Strategies demonstrates how to implement and deploy a thorough incident media strategy. Based on BS 25999-1, the British Standard for business continuity management, this invaluable book covers diverse elements including: The importance of call cascades; How to run successful press conferences; How to set up and run an incident press room. This book would help communications teams in medium/large companies; risk managers; business continuity managers; and PR professionals. Contents: Introduction; Types of incidents; Determining the contents of your plan; Press gang; Strategy layout; How the strategy migrates to a plan; Press conferences; Holding statements, press releases and templates; Coping with the press pack; Media monitoring; Call takers; Information, fact sheets and general know-how; Post-incident evaluation; Testing the plan; Communication plan checklist; References
Biographie de l'auteur
Jim Preen is an Oxford University-educated businessman, consultant and journalist. He worked for the American TV station ABC News where he covered a range of international stories including reports from conflict zones such as the Gulf, Somalia and Bosnia. He has won two Emmys America's highest television award for his work. Jim is now employed by Crisis Solutions, a UK-based crisis management company, with clients including major banks and other financial institutions, the British Government and leading international companies. In his role as senior media consultant, he writes crisis communication plans, produces scripts for TV and radio items, advises on all matters related to the media, writes the company blog and edits company output. He also wrote Exercising for Excellence published by British Standards Institution.
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