Synopsis
Marketing has become a key issue in local government. This is a guide to the effective use of marketing to improve services and efficiency. The author examines the concepts of "marketing" in local government and how they can be developed. It includes the appropriate marketing of services both to the public and within the authority; public relations and the presentation of the authority to its citizens; and the motivation of staff. The book contains examples and case studies to illustrate the problems and approaches adopted by local authorities. It is aimed at local government officers and is intended for use as a practical guide for management development courses.
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Marketing in Local Government: 3 (Longman & local government training board series - managing local government)
Edité par
Longman, 1989
ISBN 10 : 0582025532
ISBN 13 : 9780582025530
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur rev2112875746
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Marketing in Local Government (Longman & local government training board series - managing local government)
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Paperback. Etat : Very Good. Marketing in Local Government (Longman & local government training board series - managing local government) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780582025530
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Marketing in Local Government (Longman & local government training board series - managing local government)
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780582025530
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Marketing in Local Government (Longman and local government training board series - managing local government)
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