Marketing has become a key issue in local government. This is a guide to the effective use of marketing to improve services and efficiency. The author examines the concepts of "marketing" in local government and how they can be developed. It includes the appropriate marketing of services both to the public and within the authority; public relations and the presentation of the authority to its citizens; and the motivation of staff. The book contains examples and case studies to illustrate the problems and approaches adopted by local authorities. It is aimed at local government officers and is intended for use as a practical guide for management development courses.
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Paperback. Etat : Very Good. Marketing in Local Government (Longman & local government training board series - managing local government) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780582025530
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Vendeur : Bahamut Media, Reading, Royaume-Uni
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780582025530
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Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL3762020
Quantité disponible : 1 disponible(s)
Vendeur : Greener Books, London, Royaume-Uni
Paperback. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 5132662
Quantité disponible : 1 disponible(s)