Marketing - Couverture rigide

Hill, Elizabeth; O'Sulivan, Terry

 
9780582262553: Marketing
Couverture rigide
ISBN 10 : 0582262550 ISBN 13 : 9780582262553
Editeur : Pearson Education Limited, 1996

Synopsis

Marketing integrates worked examples, exercises and theory to introduce readers to the fundamental principles of the subject. It covers a wide range of marketing techniques and practices in a logical sequence that will enable the reader to gradually build up a knowledge of theories and practices involved in attracting and maintaining profitable customer bases. Throughout the book the authors make frequent reference to well known brand names to emphasise the relevance and importance of marketing in all our lives. Serious academic analysis is combined with a sense of humour and an accessible writing style.

Assuming no prior knowledge of the subject, this text is an ideal introduction for all undergraduates & students taking courses in Business and Management Studies. The interactive style and extensive provision of self-study questions and activities means that the text is also well suited for students on distance learning courses.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing integrates worked examples, exercises and theory to introduce readers to the fundamental principles of the subject. It covers a wide range of marketing techniques and practices in a logical sequence that will enable the reader to gradually build up a knowledge of theories and practices involved in attracting and maintaining profitable customer bases. Throughout the book the authors make frequent reference to well known brand names to emphasise the relevance and importance of marketing in all our lives. Serious academic analysis is combined with a sense of humour and an accessible writing style.

Assuming no prior knowledge of the subject, this text is an ideal introduction for all undergraduates & students taking courses in Business and Management Studies. The interactive style and extensive provision of self-study questions and activities means that the text is also well suited for students on distance learning courses.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1996
Langue
anglais
ISBN 10 
0582262550
ISBN 13 
9780582262553
Reliure
Relié
Numéro d'édition
1
Nombre de pages
432
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780582369375: Marketing

Edition présentée

ISBN 10 :  0582369371 ISBN 13 :  9780582369375
Editeur : Pearson Education Limited, 1999
Couverture souple