International Trade: A Business Perpective - Couverture rigide

Jepma, Catrinus; Rhoen, Andre

 
9780582277601: International Trade: A Business Perpective

Synopsis

This problem-oriented, practical reader introduces the main theory of international trade before applying it to real-world business problems. Students are shown how to analyse competition, identify opportunities and develop successful strategies for entering and remaining active in an international market how to access reliable information and how to deal with practical arrangements such as international logistics, financing, cultural differences and insurance issues. Contributors to this text are senior executives or trade advisors in the international market place and have first-hand experience of the problems that can be encountered.

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Présentation de l'éditeur

This problem-oriented, practical reader introduces the main theory of international trade before applying it to real-world business problems. Students are shown how to analyse competition, identify opportunities and develop successful strategies for entering and remaining active in an international market how to access reliable information and how to deal with practical arrangements such as international logistics, financing, cultural differences and insurance issues. Contributors to this text are senior executives or trade advisors in the international market place and have first-hand experience of the problems that can be encountered.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.