Hospitality Management: An Introduction - Couverture souple

Knowles, Tim

Couverture souple

ISBN 10 : 058231271X ISBN 13 : 9780582312715

Editeur : Pearson, 1998

Synopsis

This comprehensive text serves as a basic reader for students on introductory hospitality management programmes or non-specialist but related degrees such as tourism and business studies, both at undergraduate and postgraduate level. It provides students with a solid grounding in the industry, covering all sectors of the hospitality industry, both commercial and non commercial, and sets it within the context of the tourism industry. Hospitality Management: An Introduction second edition breaks away from tradition by looking at the wider industry, such as the brewing industry, theme parks and the timeshare industry.

A propos du livre

À propos de la quatrième de couverture

This comprehensive text serves as a basic reader for students on introductory hospitality management programmes or non-specialist but related degrees such as tourism and business studies, both at undergraduate and postgraduate level. It provides students with a solid grounding in the industry, covering all sectors of the hospitality industry, both commercial and non commercial, and sets it within the context of the tourism industry. Hospitality Management: An Introduction second edition breaks away from tradition by looking at the wider industry, such as the brewing industry, theme parks and the timeshare industry.

Each chapter commences with detailed objectives and finishes with a summary of the material covered and a detailed further reading list. The text uses 15 detailed and up-to-date case studies to apply theory to the real world.

Key features:

* written by an experienced and well respected author
* uses 13 new, detailed and up-to-date case studies
* student-friendly text which encourages active learning
* considers the industry on a world-wide basis
* includes detailed references to further reading at the end of each chapter
* includes a chapter covering future trends and developments over the next decade
* incorporates information and data from consultancy reports which are not widely available

Tim Knowles is Senior Lecturer in Hospitality Management in the Department of Tourism and Leisure at the University of Luton. He has gained extensive experience in the hospitality industry and was, for nearly three years, Head of the Information Department at the HCIMA - the industry's professional body. It is with this wealth of knowledge that he has been actively involved with academia for a number of years, at both undergraduate and postgraduate level.

Also available:

Hospitality Management: Managing People in the Hospitality Industry 3rd Edition
Laurie Mullins
0-582-31929-3

Corporate Strategy for Hospitality
Tim Knowles
0-582-28167-9

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 058231271X
• ISBN 13: 9780582312715
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 328
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas