Typography & Language in Everyday Life - Couverture souple

Walker, Sue

Couverture souple

ISBN 10 : 0582357551 ISBN 13 : 9780582357556

Editeur : Routledge, 2000

Synopsis

 An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers.  Language has graphic as well as linguistic aspects to it, and it is argued here that there are many opportunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics.

A propos du livre

À propos de l'auteur

Sue Walker is head of the Department of Typography and Graphic Communication at the University of Reading, and has published widely in this area, most notably on typography for children.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0582357551
• ISBN 13: 9780582357556
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne