Articles liés à Business Research Methods: A managerial approach

Business Research Methods: A managerial approach - Couverture souple

Ticehurst, G.W.; Veal, A.J.

 
9780582811225: Business Research Methods: A managerial approach

Synopsis

A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods.

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