How to Steal Fire: The Myths of Creativity Exposed, The Truths of Creativity Explained - Couverture souple

Bayley, Stephen; Mavity, Roger

 
9780593080085: How to Steal Fire: The Myths of Creativity Exposed, The Truths of Creativity Explained
Couverture souple
ISBN 10 : 0593080084 ISBN 13 : 9780593080085
Editeur : Bantam Press, 2019

Synopsis

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‘Promises to show readers how to think boldly and spark imaginative thought’ (FT)
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Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?

In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.

Ultimately, How to Steal Fire will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought.

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À propos de l?auteur

Stephen Bayley (Author)
In the 1970s, Terence Conran plucked Stephen from the obscurity of provincial academe to do his good works. One result was The Boilerhouse Project, promoting design in London's V&A, which became the most successful gallery of the eighties. Another result was the influential Design Museum. Stephen has since become one of the world's best-known commentators on design and popular culture.

Roger Mavity (Author)
Roger first learnt about creativity as a director of the admired French Gold Abbott advertising agency, before founding his own ad agency, Mavity Gilmore Jaume, whose clients included Honda cars, Trans World Airways and Burberry. He was then CEO of Sir Terence Conran’s group of design-led businesses for several years, before starting a new career as a writer and photographer. His books include the global bestseller Life’s a Pitch, also co-authored with Stephen Bayley, and his photography has been exhibited in London, Paris, Brussels and Amsterdam.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bantam Press
Date d'édition
2019
Langue
anglais
ISBN 10 
0593080084
ISBN 13 
9780593080085
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible