Writing for Busy Readers: Communicate More Effectively in the Real World - Couverture souple

Rogers, Todd; Lasky-fink, Jessica

 
9780593187500: Writing for Busy Readers: Communicate More Effectively in the Real World
Couverture souple
ISBN 10 : 0593187504 ISBN 13 : 9780593187500
Editeur : Penguin Publishing Group, 2025

Synopsis

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

  • Less is more
  • Make reading easy
  • Design for easy navigation
  • Use enough formatting, but no more
  • Tell readers why they should care
  • Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
 
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

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À propos de l?auteur

Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin Publishing Group
Date d'édition
2025
Langue
anglais
ISBN 10 
0593187504
ISBN 13 
9780593187500
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780593187487: Writing for Busy Readers: Communicate More Effectively in the Real World

Edition présentée

ISBN 10 :  0593187482 ISBN 13 :  9780593187487
Editeur : Dutton, 2023
Couverture rigide