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Internet for Activists: A hands-on guide to Internet tactics field-tested in the fight against buildingEl Toro Airport - Couverture souple

Kranser, Leonard

 
9780595238576: Internet for Activists: A hands-on guide to Internet tactics field-tested in the fight against buildingEl Toro Airport
Couverture souple
ISBN 10 : 0595238572 ISBN 13 : 9780595238576
Editeur : iUniverse, 2002

Synopsis

Internet for Activists is a how-to-do-it guide to using websites and e-mail in grass roots politics. Leonard Kransers unique book blends essential technical knowledge with lots of political and media savvy. The result is a practical handbook in laymans language for those who are not computer experts. It is easy reading, filled with interesting real-world examples. Kranser shares what he learned field-testing Internet tactics in a successful six-year campaign to rally public opposition to his county governments multi-billion dollar El Toro airport plan. He writes for those who may need to carry on similar efforts with hard work, clever tactics, and a miniscule budget. In the words of one reviewer who closely followed the battle, this is a hands-on guide to campaign tools that can be accessed by ordinary citizens to achieve goals of breathtaking scale. Kransers El Toro Info website won an Award of Excellence for Internet and On Line Marketing from the Public Relations Society of America.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Internet for Activists is a how-to-do-it guide to using websites and e-mail in grass roots politics. Leonard Kransers unique book blends essential technical knowledge with lots of political and media savvy. The result is a practical handbook in laymans language for those who are not computer experts. It is easy reading, filled with interesting real-world examples. Kranser shares what he learned field-testing Internet tactics in a successful six-year campaign to rally public opposition to his county governments multi-billion dollar El Toro airport plan. He writes for those who may need to carry on similar efforts with hard work, clever tactics, and a miniscule budget. In the words of one reviewer who closely followed the battle, this is a hands-on guide to campaign tools that can be accessed by ordinary citizens to achieve goals of breathtaking scale. Kransers El Toro Info website won an Award of Excellence for Internet and On Line Marketing from the Public Relations Society of America.

Biographie de l'auteur

Leonard Kranser edits the volunteer-run El Toro Info website. He is a leader of grass-roots opposition to El Toro airport. Kranser retired from business ownership and teaches, writes, and is active in community service. He earned his BME at Rensselaer, MS at MIT, and MBA at the Harvard Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2002
Langue
anglais
ISBN 10 
0595238572
ISBN 13 
9780595238576
Reliure
Broché
Nombre de pages
210
Coordonnées du fabricant
non disponible
Personne responsable
non disponible