Great Demo: How to Create and Execute Stunning Software Demonstrations - Couverture souple

Cohan, Peter E.

 
9780595274574: Great Demo: How to Create and Execute Stunning Software Demonstrations
Couverture souple
ISBN 10 : 0595274579 ISBN 13 : 9780595274574
Editeur : Iuniverse Inc, 2003

Présentation de l'éditeur

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation.Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations-an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management.Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

Biographie de l'auteur

Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Iuniverse Inc
Date d'édition
2003
Langue
anglais
ISBN 10 
0595274579
ISBN 13 
9780595274574
Reliure
Broché
Nombre de pages
214
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780595345595: Great Demo!: How To Create And Execute Stunning Software Demonstrations

Edition présentée

ISBN 10 :  059534559X ISBN 13 :  9780595345595
Editeur : iUniverse, 2005
Couverture souple