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The Two Finger Diet: How the Media Has Duped Women into Hating Themselves - Couverture souple

Straight, Benjamin

 
9780595350179: The Two Finger Diet: How the Media Has Duped Women into Hating Themselves
Couverture souple
ISBN 10 : 0595350178 ISBN 13 : 9780595350179
Editeur : iUniverse, 2005

Synopsis

In The Two Finger Diet: How the Media Has Duped Women into Hating Themselves, author Benjamin Straight delivers a compelling sociological examination of how the American media advertises to women, a key marketing demographic ruthlessly targeted since 1870. The author traces the historical roots of this phenomenon and its development to the present, carefully scrutinizing the manipulative tactics companies have constructed to pitch the 'beauty myth' to American women. His research addresses myriad themes on the commodification of American women, including:What is the 'perfect' female physique and who is defining it?What institutions that have emerged to combat the 'obesity plague' and provide products for aesthetic enhancement?Straight ultimately concludes that the image of the ideal female is purposefully unattainable and leads to a malady of personal and social problems; these include eating disorders, excessive and damaging financial expenditures, and lives diminished by a sense of inadequacy. Furthermore, much of their liberty is mere illusion; their happiness is largely defined and constricted by media and advertising paradigms attempting to make American women feel inferior in order to sell them products. As such, American women will not be truly liberated until they break from the corporate bottom line.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In The Two Finger Diet: How the Media Has Duped Women into Hating Themselves, author Benjamin Straight delivers a compelling sociological examination of how the American media advertises to women, a key marketing demographic ruthlessly targeted since 1870. The author traces the historical roots of this phenomenon and its development to the present, carefully scrutinizing the manipulative tactics companies have constructed to pitch the 'beauty myth' to American women. His research addresses myriad themes on the commodification of American women, including:What is the 'perfect' female physique and who is defining it?What institutions that have emerged to combat the 'obesity plague' and provide products for aesthetic enhancement?Straight ultimately concludes that the image of the ideal female is purposefully unattainable and leads to a malady of personal and social problems; these include eating disorders, excessive and damaging financial expenditures, and lives diminished by a sense of inadequacy. Furthermore, much of their liberty is mere illusion; their happiness is largely defined and constricted by media and advertising paradigms attempting to make American women feel inferior in order to sell them products. As such, American women will not be truly liberated until they break from the corporate bottom line.

Biographie de l'auteur

Benjamin Straight holds an undergraduate degree in Spanish with a minor in Sociology and a graduate degree in Sociology. His academic interests include the social construction of reality and consumer culture. His hobbies include investing in the stock market, reading, working out, and spending time with his family.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2005
Langue
anglais
ISBN 10 
0595350178
ISBN 13 
9780595350179
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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