CHINA INVESTMENT ENVIRONMENT & STRATEGIES: The Key to Winning in the Greater China Market - Couverture souple

Eng, Joe

 
9780595356799: CHINA INVESTMENT ENVIRONMENT & STRATEGIES: The Key to Winning in the Greater China Market
Couverture souple
ISBN 10 : 0595356796 ISBN 13 : 9780595356799
Editeur : iUniverse, 2005

Synopsis

Doing business in China requires attention to a broad range of issues. While many executives focus on local conditions, others train their eyes on regional and national developments. By painting a picture of the entire Chinese landscape, this book provides western corporate decision makers with tools for crafting a sustainable China business strategy. The comprehensive analyses presented herein will not only enable business executives to rationalize their China investment but also help them communicate their China business plan to stakeholders, building corporate consensus and support.China Investment Environment & Strategies could be used to: Identify strategic options for the China market. Conduct comprehensive site selection analysis. Evaluate the viability of a China strategy. Convince skeptics of a China operation. Secure stakeholders' commitment to China business. Improve communications with Chinese partners and consumers.Companies owned by Chinese in Hong Kong, Taiwan and the U.S. capitalize on cultural and historical affinity with China to build successful businesses there. By understanding the rules of engagement that these overseas Chinese follow, the odds of success for western companies in the China market will be improved.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Doing business in China requires attention to a broad range of issues. While many executives focus on local conditions, others train their eyes on regional and national developments. By painting a picture of the entire Chinese landscape, this book provides western corporate decision makers with tools for crafting a sustainable China business strategy. The comprehensive analyses presented herein will not only enable business executives to rationalize their China investment but also help them communicate their China business plan to stakeholders, building corporate consensus and support.China Investment Environment & Strategies could be used to: Identify strategic options for the China market. Conduct comprehensive site selection analysis. Evaluate the viability of a China strategy. Convince skeptics of a China operation. Secure stakeholders' commitment to China business. Improve communications with Chinese partners and consumers.Companies owned by Chinese in Hong Kong, Taiwan and the U.S. capitalize on cultural and historical affinity with China to build successful businesses there. By understanding the rules of engagement that these overseas Chinese follow, the odds of success for western companies in the China market will be improved.

Biographie de l'auteur

Joe Y. Eng is President of Eng Communications Associates. As a business consultant, he has over 30 years of experience with American Fortune 500 companies and Chinese corporations. A speaker of Mandarin and Cantonese, Mr. Eng holds a masters degree from the University of California at Berkeley. (email: Joeyeng@sbcglobal.net)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2005
Langue
anglais
ISBN 10 
0595356796
ISBN 13 
9780595356799
Reliure
Broché
Nombre de pages
508
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne

Autres éditions populaires du même titre

9780595672608: China Investment Environment & Strategies: The Key to Winning in the Greater China Market

Edition présentée

ISBN 10 :  0595672604 ISBN 13 :  9780595672608
Editeur : iUniverse, 2005
Couverture rigide