Jems from Johnson: A Guide to Successful Customer Relationship Management - Couverture souple

Johnson, Claude

Couverture souple

ISBN 10 : 0595422616 ISBN 13 : 9780595422616

Editeur : iUniverse, 2007

Synopsis

Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. Jems is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You'll discover: ·how target marketing of your product can save your company money ·how to increase your customer base by determining your company's target market ·how to identify your ideal customer---and those you should avoid ·how to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers You'll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let Jems from Johnson show you how to get CRM right---from the first hello.

A propos du livre

Biographie de l'auteur

Claude Johnson is an independent consultant as well as president of KWI-CRM, a CRM outsource solution for specialty retailers. With more than three decades of experience in the retail industry, Johnson has lectured throughout the USA and abroad on CRM. He has worked with hundreds of retailers to develop and implement successful, customer database marketing programs.

Détails de l'édition

• Éditeur: iUniverse
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0595422616
• ISBN 13: 9780595422616
• Reliure: Broché
• Nombre de pages: 238
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne