SCRIPTWRITING FOR HIGH-IMPACT VIDEOS: Imaginative approaches to delivering factual information - Couverture souple

Morley, John Charles

Couverture souple

ISBN 10 : 0595449387 ISBN 13 : 9780595449385

Editeur : iUniverse, 2008

Synopsis

Whether you're just starting out or firmly entrenched in the field of informational video, you'll find this exciting new edition a scriptwriter's bible filled with stimulating examples and thought-provoking questions to unleash your creativity. You'll learn how to turn ideas into high-impact scripts-for corporate, medical, religious educational, and government videos. You'll be given a systematic, step-by-step approach to the creative process that you can adapt to virtually any situation. And you'll be shown proven techniques for communicating visually and writing for the ear, seven essential strategies for improving any video, plus guidelines for involving content experts and decision makers in the process while still maintaining creative control.

Also inside:
Numerous examples and ideas to spark your imagination, including project proposals, creative treatments, research and interview questions, techniques for using drama and humor, and a complete list of creative approaches you can adapt to your next script.

A propos du livre

Présentation de l'éditeur

Whether you're just starting out or firmly entrenched in the field of informational video, you'll find this exciting new edition a scriptwriter's bible filled with stimulating examples and thought-provoking questions to unleash your creativity. You'll learn how to turn ideas into high-impact scripts-for corporate, medical, religious educational, and government videos. You'll be given a systematic, step-by-step approach to the creative process that you can adapt to virtually any situation. And you'll be shown proven techniques for communicating visually and writing for the ear, seven essential strategies for improving any video, plus guidelines for involving content experts and decision makers in the process while still maintaining creative control.Also inside:Numerous examples and ideas to spark your imagination, including project proposals, creative treatments, research and interview questions, techniques for using drama and humor, and a complete list of creative approaches you can adapt to your next script.

Biographie de l'auteur

John Morley has written for clients including CitiBank, Mattel, GTE, Hitachi Data Systems, Pioneer Electronics, Hyundai, Toyota, Lexus and Nissan.He has conducted numerous seminars on scriptwriting, taught at California State University, Northridge, and his Script Werx software is used by thousands of writers, including the writing staff of Saturday Night Live.

Détails de l'édition

• Éditeur: iUniverse
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0595449387
• ISBN 13: 9780595449385
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 326
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne