A True Survival Guide for Small Businesses: A no-nonsense approach to successful retailing - Couverture souple

Ruffino, Michael

 
9780595472413: A True Survival Guide for Small Businesses: A no-nonsense approach to successful retailing
Couverture souple
ISBN 10 : 0595472419 ISBN 13 : 9780595472413
Editeur : iUniverse, 2008

Synopsis

A True Survival Guide for Small Businesses is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business.Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free, a thorough explanation of salesmanship that will help owners receive the most from floor traffic, and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepreneurs on the essential skills and planning needed to implement a strategy for success. Learn how to:Anticipate and understand the challenges that lie aheadBecome part of the communityCreate S.M.A.R.T. goalsIncrease your skill set for better salesAnalyze return on investment for every advertising dollar spentDeal with setbacksThis guidebook will help business owners develop a unique footprint and culture through creative store management and innovative marketing that can be translated into practical goals for businesses for years to come.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

A True Survival Guide for Small Businesses is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business.Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free, a thorough explanation of salesmanship that will help owners receive the most from floor traffic, and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepreneurs on the essential skills and planning needed to implement a strategy for success. Learn how to:Anticipate and understand the challenges that lie aheadBecome part of the communityCreate S.M.A.R.T. goalsIncrease your skill set for better salesAnalyze return on investment for every advertising dollar spentDeal with setbacksThis guidebook will help business owners develop a unique footprint and culture through creative store management and innovative marketing that can be translated into practical goals for businesses for years to come.

Biographie de l'auteur

Michael Ruffino has managed retail stores for over twenty years and founded his own store in California in 2005. In 2007, he received the National Marketing and Public Relations award from the Wild Bird Centers of America. Married for more than twenty years, he and his wife have three children.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2008
Langue
anglais
ISBN 10 
0595472419
ISBN 13 
9780595472413
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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