Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning - Couverture souple

Nissim, William

 
9780595525843: Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning
Couverture souple
ISBN 10 : 0595525849 ISBN 13 : 9780595525843
Editeur : iUniverse, 2008

Synopsis

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey.The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey.The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

Biographie de l'auteur

Bill Nissim?s professional career includes ownership of an Aerospace firm, Fortune 500 Divisional Manager and Marketing Director for a privately held company.(23) He?s published over sixteen articles on brand strategy in well respected marketing web sites, newsletters, and global magazines. He holds a BA in Advertising and MA in Marketing Communications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2008
Langue
anglais
ISBN 10 
0595525849
ISBN 13 
9780595525843
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780595513550: Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

Edition présentée

ISBN 10 :  0595513557 ISBN 13 :  9780595513550
Editeur : iUniverse, 2008
Couverture rigide