Hawks, Seagulls, and Mice: Paradigms for Systematically Growing Revenue in Business Markets - Couverture rigide

Smith PhD, Tim J

Couverture rigide

ISBN 10 : 0595675980 ISBN 13 : 9780595675982

Editeur : iUniverse, 2006

Synopsis

Hawks, Seagulls, & Mice is an eye-opening resource for executives, entrepreneurs, venture capitalist, and everyone else involved in sales and marketing in business markets. It presents business-tested conceptual and quantitative models for driving performance in creating customers and capturing profits in plain-spoken terms and supported by numerous case studies and examples. Explore business markets from the following perspectives:

• Strategic growth patterns
• Sales and marketing organization design
• Sales and marketing activity management
• Customer buying process
• Psychological and business value communication
• Sales and marketing performance audits

"Finally! Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic, new, easy-to-use, quantitative models for integrating the two around business goals."
-Gordon Hochhalter, Partner, Creativitystrategyconnectivity, Mobium Creative Group

"HSM fills two major gaps in the marketing book universe-marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort."
-Puneet Manchanda, Associate Professor of Marketing, University of Chicago Graduate Schools of Business

"Smith's.Hawks, Seagulls, & Mice is a just-in-time work, immediately needed by many and useful to all those businesses that wish to grow their revenues in today's dynamic and exceedingly complex competitive marketplace."
-Green R. Miller, PhD, Professor of Economics, Morehead State University

A propos du livre

Présentation de l'éditeur

Hawks, Seagulls, & Mice is an eye-opening resource for executives, entrepreneurs, venture capitalist, and everyone else involved in sales and marketing in business markets. It presents business-tested conceptual and quantitative models for driving performance in creating customers and capturing profits in plain-spoken terms and supported by numerous case studies and examples. Explore business markets from the following perspectives:Strategic growth patternsSales and marketing organization designSales and marketing activity managementCustomer buying processPsychological and business value communicationSales and marketing performance audits"Finally! Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic, new, easy-to-use, quantitative models for integrating the two around business goals."-Gordon Hochhalter, Partner, Creativitystrategyconnectivity, Mobium Creative Group"HSM fills two major gaps in the marketing book universe-marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort." -Puneet Manchanda, Associate Professor of Marketing, University of Chicago Graduate Schools of Business"Smith's Hawks, Seagulls, & Mice is a just-in-time work, immediately needed by many and useful to all those businesses that wish to grow their revenues in today's dynamic and exceedingly complex competitive marketplace."-Green R. Miller, PhD, Professor of Economics, Morehead State University

Biographie de l'auteur

Tim J. Smith is an adjunct professor of marketing at DePaul University and chief editor of the Wiglaf Journal. He holds an MBA in business strategy and a PhD in physical chemistry from the University of Chicago in addition to a decade of experience in sales, marketing, and strategy in business markets.

Détails de l'édition

• Éditeur: iUniverse
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0595675980
• ISBN 13: 9780595675982
• Reliure: Relié
• Nombre de pages: 268
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne