Google Advertising Tools - Couverture souple

Davis, Harold

 
9780596101084: Google Advertising Tools

Synopsis

Presents strategies for writing a successful Internet advertising campaign using Google AdSense and AdWords.

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À propos de l?auteur

Harold Davis is a strategic technology consultant, hands-on programmer, and the author of many well-known books. He is a popular speaker at trade shows and conventions, giving presentations on topics ranging from digital photography through wireless networking, web services, and programming methodologies. His books on programming and technology topics include: Building Research Tools For Google for Dummies (Wiley), Digital Photography Field Guide (Wiley), Absolute Beginner's Guide to Wi-Fi (Que), Learn How to Program Using Any Web Browser (Apress), Red Hat Linux 9: Visual QuickPro Guide (Peachpit Press), Visual Basic .NET: Visual QuickStart Guide (Peachpit Press), and many other titles. Harold has served as a technology consultant for many important businesses, including investment funds, technology companies, and Fortune 500 corporations. In recent years, he has been Vice President of Strategic Development at YellowGiant Corporation, a company providing infrastructure for Internet marketing, Chief Technology Officer at a CRM analytics startup, a Technical Director at Vignette Corporation, a leader in customer-centric content management, and a Principal in the enterprise consulting practice at Informix Software. He has earned a Bachelors Degree in Computer Science and Mathematics from New York University and a Juris Doctorate from Rutgers Law School, where he was a member of the law review.

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