Presents strategies for writing a successful Internet advertising campaign using Google AdSense and AdWords.
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Harold Davis is a strategic technology consultant, hands-on programmer, and author of many well-known books. He's also a popular speaker at trade shows and conventions, giving presentations on topics ranging from digital photography to wireless networking, web services, and programming methodologies. Books include: "Building Research Tools For Google for Dummies" (Wiley), "Learn How to Program Using Any Web Browser" (Apress), "Red Hat Linux 9: Visual QuickPro Guide", and "Visual Basic .NET: Visual QuickStart Guide" (both Peachpit Press). Harold has served as a consultant for investment funds, technology companies, and Fortune 500 corporations. In recent years, he has been VP of Strategic Development at YellowGiant Corporation, a company providing infrastructure for Internet marketing, Chief Technology Officer at a CRM analytics startup, a Technical Director at Vignette Corporation, a leader in customer-centric content management, and a Principal in the enterprise consulting practice at Informix Software.
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Good. Taking a look at advertising on the web, this guide deals with how it works and examines the business and technology behind making money with content and advertising. It offers the information to work with Google AdSense, which delivers text and image ads, and Google AdWords, which lets generate text ads that accompany search term results. N° de réf. du vendeur CIN0596101082G
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Very Good. Taking a look at advertising on the web, this guide deals with how it works and examines the business and technology behind making money with content and advertising. It offers the information to work with Google AdSense, which delivers text and image ads, and Google AdWords, which lets generate text ads that accompany search term results. N° de réf. du vendeur CIN0596101082VG
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