Articles liés à Trademark 2.0: Defining Your Value in the Web 2.0 World

Trademark 2.0: Defining Your Value in the Web 2.0 World - Couverture souple

Stephens, Todd

 
9780615156880: Trademark 2.0: Defining Your Value in the Web 2.0 World
Couverture souple
ISBN 10 : 0615156886 ISBN 13 : 9780615156880
Editeur : Lulu Press, Inc., 2007

Synopsis

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the “How” an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu Press, Inc.
Date d'édition
2007
Langue
anglais
ISBN 10 
0615156886
ISBN 13 
9780615156880
Reliure
Broché
Nombre de pages
271
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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