Channel Excellence - Couverture souple

Schultze, Axel

Couverture souple

ISBN 10 : 061517759X ISBN 13 : 9780615177595

Editeur : Axel Schultze, 2006

Synopsis

Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel sales development and built one of the largest high tech distribution channels in the world. He describes the core of channel economics and 25 best practices based methodologies including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing and more. The author interviewed and worked with the most influential channel architects around the world and describes the most important stages in indirect sales to create a leading partner network. In this 2nd Edition the book finishes with a highly provoking "Zero Margin Distribution" model, the most disruptive business model since the existing of distribution. The author's provocative request: Don't confuse your sales model. Sell exclusively direct or exclusively indirect!

A propos du livre

Présentation de l'éditeur

Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel development and built one of the largest high tech channels in the world.

Détails de l'édition

• Éditeur: Axel Schultze
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 061517759X
• ISBN 13: 9780615177595
• Reliure: Broché
• Nombre de pages: 326
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible