Make the Rules or Your Rivals Will - Couverture souple

Shell, Richard

 
9780615456539: Make the Rules or Your Rivals Will
Couverture souple
ISBN 10 : 0615456537 ISBN 13 : 9780615456539
Editeur : G. Richard Shell Consulting, 2011

Synopsis

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy. Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market -- you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules. Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
G. Richard Shell Consulting
Date d'édition
2011
Langue
anglais
ISBN 10 
0615456537
ISBN 13 
9780615456539
Reliure
Broché
Nombre de pages
338
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781400050093: Make the Rules or Your Rivals Will

Edition présentée

ISBN 10 :  140005009X ISBN 13 :  9781400050093
Editeur : Crown Pub, 2004
Couverture rigide