Most people spend more time researching a car purchase than they do a franchise investment. Don't be that person.
With more than 35 years on every side of the franchise table — as a buyer, a franchisee, a franchisor, and a consultant — Lonnie Helgerson, CFE has seen the same costly assumptions and avoidable mistakes play out over and over again. This short, plain-language handbook cuts through the noise and gives you a straight answer to the most important question you'll face before writing a check: Am I actually a good fit for franchising?
Inside, you'll find the 10 most common mistakes franchise buyers make — from confusing entrepreneurship with what it really takes to succeed in a franchise system, to overlooking the role your spouse or partner plays in your outcome, to expecting success to arrive automatically once you sign the agreement. Each one is drawn directly from real experience, not theory.
You'll walk away knowing:
Plus — a special bonus section written specifically for military veterans, covering the unique advantages, resources, and considerations that come with transitioning from service to franchise ownership.
If you're serious about buying a franchise, read this first. It could save you years of frustration and tens of thousands of dollars.
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CEO, Author, Speaker, & Serial Frantrepreneur! Helping franchise brands, entrepreneurs, and small business owners grow and achieve! With over 26 years in the franchise industry working with companies such as Super 8 Motels and Ident-A-Kid. He is recognized as the pioneer in the mobile computer service franchise sector as the founder of Computer Doctor - the first franchise of its kind and two other franchise chains; Expetec Technology Services & InstantFX Web Services. Currently he is Co-Founder & President of both Veteran Franchise Centers, a franchise brand that provides free matching services to veterans entering into franchise opportunities and Helgerson Franchise Group. He is a frequent speaker and facilitator for the International Franchise Association, Franchisor Association of Florida and many other various franchise and business seminars.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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