Understanding Marketing & Technology Without Losing Your Mind: A Practical Guide for Managers and Leaders - Couverture souple

Tedlock, Dave

 
9780615762616: Understanding Marketing & Technology Without Losing Your Mind: A Practical Guide for Managers and Leaders
Couverture souple
ISBN 10 : 0615762611 ISBN 13 : 9780615762616
Editeur : San Marcos Press, 2013

Synopsis

You should find this book especially useful in helping you understand and manage the activities, conflicts, pitfalls and challenges that occur at the intersection of technology and marketing. You will find valuable tips and insights on 17 topics, from blogging to website development, from domain name management to search engine optimization. You can find value in this book if you are an owner, leader or manager in a small business or nonprofit and your duties include managing marketing, communication and/or technology processes and decisions. This book is also for people who work in an organization as a communication, public relations, advertising or marketing person. You may get special value from this book if your organization is too small to have one or more full-time advertising, marketing or public relations people on staff, or too small to have a full-time technology person.

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À propos de l'auteur

Dave Tedlock is the head of NetOutcomes, a digital marketing firm. For years he has written a marketing and technology column for various publications, including the Tucson Citizen’s Tucson Business Edge, Idaho Business Review, Inside Tucson Business, and The New Mexico Business Weekly. Tedlock taught writing and business communication for eight years in many universities, including the Harvard Business School and Iowa State University. For 13 years he worked in ad agencies as a copywriter, account manager or creative director. Tedlock has published short stories, scholarly articles and a writing textbook (with Paul Jarvie). He earned a Master’s degree in Fiction Writing from Brown University. He lives in Tucson and Santa Fe.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
San Marcos Press
Date d'édition
2013
Langue
anglais
ISBN 10 
0615762611
ISBN 13 
9780615762616
Reliure
Broché
Numéro d'édition
1
Nombre de pages
252
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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