A Legacy in Advertising: (My Life in Advertising, Scientific Advertising, Lost Ad Collection) - Couverture souple

Hopkins, Clauce C.; Wilson, Matthew

 
9780615836737: A Legacy in Advertising: (My Life in Advertising, Scientific Advertising, Lost Ad Collection)

Synopsis

Turn Your Ads Into Money-Making Machines!

If you’re ready to unlock the code to ads that ROCK, A Legacy in Advertising is the secret weapon you’ve been waiting for!

Packed with over 30 years of advertising genius, this book is all about getting results! Say goodbye to boring ads and hello to campaigns that actually sell. Here’s what you’ll get::

  • How to Create Offers People Can’t Resist: Learn how to write ads that make people say, “Take my money!”
  • Promotions That Won’t Break the Bank: Want to test your ads? This book will show you how to make every promotion work harder for you.
  • Ads That Stand Out and Stick: Skip the cookie-cutter ads. A Legacy in Advertising will teach you how to get noticed and stay memorable.

But wait, there’s more! This book includes the legendary works of Claude C. Hopkins, the father of modern advertising, with his bestsellers My Life in Advertising and Scientific Advertising. Plus, you’ll get your hands on 150 of the most profitable ads ever created—so you can see exactly what works (and why).

Whether you’re a small business owner, a marketer with big dreams, or just confused about how advertising works, A Legacy in Advertising is your ultimate guide to advertising success.

Get ready to watch your sales soar!

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À propos de l?auteur

GLEIMARK's authors represent the leading experts in their fields. They are dedicated to improve the lives and careers of readers worldwide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.