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7 Steps to an Integrated & Implementable Marketing Plan - Couverture souple

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9780615848150: 7 Steps to an Integrated & Implementable Marketing Plan
Couverture souple
ISBN 10 : 061584815X ISBN 13 : 9780615848150
Editeur : SBC Publishing, 2013

Synopsis

A marketing plan is a well thought-out blueprint that answers the question—what is marketing?—in the context of your business and in pursuit of achieving the goals and objectives established in your business plan. This guide will walk you through the seven most essential steps in crafting a comprehensive marketing plan. More specifically, it will answer questions such as: -What is a marketing plan? -What is in a marketing plan? -How to find or implement marketing research campaigns to assist with your market and customer evaluations -What are the basic topics to cover in a SWOT Analysis? -What marketing strategy will you try first to reach your target market and increase your sales? -Based on your SWOT Analysis, what marketing mix will evolve into full campaigns? and which target markets will you chase? -What are the 5 guiding principles of marketing that should never be forgotten? -Once implemented...how can you control your efforts? -and more... A marketing plan on a shelf is just another book collecting dust—an integrated marketing plan that is implemented is your GPS to success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

A marketing plan is a well thought-out blueprint that answers the question—what is marketing?—in the context of your business and in pursuit of achieving the goals and objectives established in your business plan. This guide will walk you through the seven most essential steps in crafting a comprehensive marketing plan. More specifically, it will answer questions such as: -What is a marketing plan? -What is in a marketing plan? -How to find or implement marketing research campaigns to assist with your market and customer evaluations -What are the basic topics to cover in a SWOT Analysis? -What marketing strategy will you try first to reach your target market and increase your sales? -Based on your SWOT Analysis, what marketing mix will evolve into full campaigns? and which target markets will you chase? -What are the 5 guiding principles of marketing that should never be forgotten? -Once implemented...how can you control your efforts? -and more... A marketing plan on a shelf is just another book collecting dust—an integrated marketing plan that is implemented is your GPS to success.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SBC Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
061584815X
ISBN 13 
9780615848150
Reliure
Broché
Nombre de pages
50
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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