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They Said WHAT??!!: Behind the Scenes of 25,000 Undercover Video Mystery Shops - Couverture souple

Brody, Melinda

 
9780615855400: They Said WHAT??!!: Behind the Scenes of 25,000 Undercover Video Mystery Shops

Synopsis

“They said What??!!” is different from any other book you’ve ever read about selling new homes because you’re going to learn how to do everything wrong. Yes, wrong! By stepping into the shoes of NHC’s who were a total debacle and experiencing their mistakes, you’ll learn how to do your job far better and make your sales soar. Here’s what’s in store: • Good, bad, ugly, funny, and bizarre examples from three decades of undercover video mystery shopping • How to build instant rapport, stop talking so much, quit feature dumping, end snoozer tours, and confidently ask for the sale • Checklists and exercises for Sales Managers to perk up sales meetings • Advice and tips to break your best sales record so far (and keep breaking it)

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À propos de l'auteur

Melinda Brody is president of Melinda Brody and Company, Inc. For three decades, Melinda’s firm has video mystery shopped over 25,000 on site salespeople and knows what’s REALLY going on in the field of new home sales. Melinda is a member of the Institute of Residential Marketing and has spoken at the International Builders’ Show dozens of times. She is a regular featured speaker at the popular Super Sales Rally. In addition to video mystery shopping, Melinda’s firm offers sales training, keynote speaking, sales coaching with the shops, and training DVD’s. Melinda is a member of the National Speakers Association and the Mystery Shopping Providers Association

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