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The TV Guide to Telling Your Organization's Story: Insights and tools to help you navigate the Interactive Age - Couverture souple

McDonald, Megan B; Doyle, John C

 
9780615948164: The TV Guide to Telling Your Organization's Story: Insights and tools to help you navigate the Interactive Age
Couverture souple
ISBN 10 : 0615948162 ISBN 13 : 9780615948164
Editeur : WS Press, 2014

Synopsis

Think of your organization as a television show. How are your ratings? If you’re like most people, you probably aren’t attracting the audiences you want in the numbers you need, especially online. But thinking about your organization as a television show is exactly how to “improve your ratings” because in the Interactive Age, hands-on management of your organization’s story is no longer optional; it’s mandatory. The TV Guide to Telling Your Organization’s Story will show you how to • Discover your organization’s most compelling stories • Connect with your key audiences and disarm uninformed critics • Create the virtual set for your organization’s show • Cast your show’s characters and prepare them for their “TV debut” • Build an online control booth to help you produce and deliver your shows and measure their effect on your target audiences

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Présentation de l'éditeur

Think of your organization as a television show. How are your ratings? If you’re like most people, you probably aren’t attracting the audiences you want in the numbers you need, especially online. But thinking about your organization as a television show is exactly how to “improve your ratings” because in the Interactive Age, hands-on management of your organization’s story is no longer optional; it’s mandatory. The TV Guide to Telling Your Organization’s Story will show you how to • Discover your organization’s most compelling stories • Connect with your key audiences and disarm uninformed critics • Create the virtual set for your organization’s show • Cast your show’s characters and prepare them for their “TV debut” • Build an online control booth to help you produce and deliver your shows and measure their effect on your target audiences

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
WS Press
Date d'édition
2014
Langue
anglais
ISBN 10 
0615948162
ISBN 13 
9780615948164
Reliure
Broché
Nombre de pages
142
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg