Consumer Behavior: A Strategic Approach - Couverture rigide

Assael, Henry

 
9780618222155: Consumer Behavior: A Strategic Approach
Couverture rigide
ISBN 10 : 0618222154 ISBN 13 : 9780618222155
Editeur : Houghton Mifflin, 2003

Synopsis

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houghton Mifflin
Date d'édition
2003
Langue
anglais
ISBN 10 
0618222154
ISBN 13 
9780618222155
Reliure
Relié
Nombre de pages
656
Coordonnées du fabricant
non disponible
Personne responsable
non disponible