Fundamentals of Strategic Management - Couverture souple

Parthasarthy, Raghavan

Couverture souple

ISBN 10 : 0618427597 ISBN 13 : 9780618427598

Editeur : Houghton Mifflin, 2006

Synopsis

Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.

Détails de l'édition

• Éditeur: Houghton Mifflin
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0618427597
• ISBN 13: 9780618427598
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible