Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Hardback. Etat : Good. Introduces readers to John Henry Patterson, Dale Carnegie, Joe Girard, and Elmer Wheeler - innovators of great salesmanship. This book presents the techniques of these sales gurus, and demonstrates how they are powerful tools salespeople should use. N° de réf. du vendeur CIN0814472915G
Quantité disponible : 3 disponible(s)
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Hardback. Etat : Very Good. Introduces readers to John Henry Patterson, Dale Carnegie, Joe Girard, and Elmer Wheeler - innovators of great salesmanship. This book presents the techniques of these sales gurus, and demonstrates how they are powerful tools salespeople should use. N° de réf. du vendeur CIN0814472915VG
Quantité disponible : 2 disponible(s)
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Paperback. Etat : Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0618641807-11-1
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. 3 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 11299089-6
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Good. 3 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP70219458
Quantité disponible : 2 disponible(s)