Interactive Services Marketing - Couverture souple

Fisk, Raymond P.; Grove, Stephen J.; John, Joby

Couverture souple

ISBN 10 : 0618641807 ISBN 13 : 9780618641802

Editeur : Houghton Mifflin, 2007

Synopsis

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Détails de l'édition

• Éditeur: Houghton Mifflin
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0618641807
• ISBN 13: 9780618641802
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible