Consumer Behavior - Couverture rigide

Hoyer, Wayne D.; MacInnes, Deborah J.

 
9780618643721: Consumer Behavior
Couverture rigide
ISBN 10 : 0618643729 ISBN 13 : 9780618643721
Editeur : Houghton Mifflin, 2006

Synopsis

Useful for a course in Consumer Behaviour, this book is taught at both the undergraduate and graduate levels. The primary market for this text is the undergraduate CB course, although it may be appropriate for some graduate-level courses. Consumer Behaviour is a key subject for marketing majors. The course is usually an elective for business majors and introduction to marketing is a prerequisite. The main goal of the course is to provide students with a psychological and cultural/anthropological understanding of what motives consumer behaviour. A key trend in this market is to ground key concepts and theories to the practical world of marketing, exploring the ways in which marketing executives use their knowledge of consumer behaviour to strategically market their products. This trend is expected to continue for the foreseeable future.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houghton Mifflin
Date d'édition
2006
Langue
anglais
ISBN 10 
0618643729
ISBN 13 
9780618643721
Reliure
Relié
Numéro d'édition
4
Nombre de pages
672
Coordonnées du fabricant
non disponible
Personne responsable
non disponible