Sales Management: Building Customer Relationships and Partnerships - Couverture rigide

Hair, Joseph F.; Anderson, Rolph E.; Mehta, Rajiv, M.D.; Babin, Barry J.

Couverture rigide

ISBN 10 : 0618721010 ISBN 13 : 9780618721016

Editeur : Houghton Mifflin (Academic), 2008

Synopsis

Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

A propos du livre

Présentation de l'éditeur

"Sales Management: Building Customer Relationships and Partnerships, International Edition" is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

Détails de l'édition

• Éditeur: Houghton Mifflin (Academic)
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0618721010
• ISBN 13: 9780618721016
• Reliure: Relié
• Nombre de pages: 462
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible