This full-color hands-on guide book has been enhanced to make learning even easier by offering more detailed lab setup instructions, expanded chapter summaries, and new practice exams that will reinforce the skills learned.
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Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University where he earned the Founder's Medal as the top graduate of the class. Dr. McCann received his doctoral training in strategic management at Purdue University's Krannert School of Management where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up, and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann's work has appeared or is forthcoming in journals, such as STRATEGIC MANAGEMENT JOURNAL, JOURNAL OF MANAGEMENT, and JOURNAL OF MANAGEMENT STUDIES. His current research interests span strategic management and entrepreneurship and include the performance implications of firm agglomeration, the effects of ownership structure on competitive behaviors, and the role of threshold-based decision making in the entrepreneurial process. Ed Tittel worked as an instructor for Austin Community College from 1997 through 2003 and taught at Interop from 1996 to 2004. He is a Network Certified Professional, and works as a full-time freelance writer and consultant in Austin, TX. He has contributed to over 130 books on computing across a broad range of subjects, and is the author of numerous titles published by Course Technology. He also writes and blogs for numerous TechTarget.com and other Websites.
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