Articles liés à Legacide: Why legacy thinking is the silent killer...

Legacide: Why legacy thinking is the silent killer of innovation - Couverture souple

Mulholland, Richard

 
9780620727266: Legacide: Why legacy thinking is the silent killer of innovation

Synopsis

"We need to innovate!" - Every CEO ever

Innovation is not about changing your product, it's about changing your mindset. It's not about doing something new, it's about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.Changing the legacy mindset is not easy, but hot-damn, it's worthwhile. Legacide, the book, hopes to do just that.

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