Articles liés à Business Strategy: An Introduction

Business Strategy: An Introduction - Couverture souple

Smith, John Grieve

 
9780631139874: Business Strategy: An Introduction
Couverture souple
ISBN 10 : 0631139877 ISBN 13 : 9780631139874
Editeur : Blackwell Publishers, 1985

Synopsis

The importance of strategy in determining the success or failure of a business has received increasing recognition in recent years. This book provides a concise and clear introduction to this crucial subject, cutting through the jargon and abstractions frequently surrounding strategic theory. It covers all major theoretical developments to date, and shows how these can be used in formulating strategic objectives and as the means of achieving them. He recognizes that each business or industry faces unique strategic problems, so that there are no facile 'standard formulae'. Students at all levels of management education; practising managers

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Éditeur
Blackwell Publishers
Date d'édition
1985
Langue
anglais
ISBN 10 
0631139877
ISBN 13 
9780631139874
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible