The Firm and the Market - Couverture rigide

Casson, Mark

 
9780631152484: The Firm and the Market
Couverture rigide
ISBN 10 : 0631152482 ISBN 13 : 9780631152484
Editeur : Blackwell Publishers, 1987

Synopsis

This work presents the application of Mark Casson's theory of the multi-national enterprise (MNE) to draw conclusions about the scope of the firm in general. Casson's innovation is to infer from an extensive consideration of the history, development and organization of the MNE that the scope of any firm is determined by the way it resolves the problem of co-ordinating its productive activities - production, research, advertising and promotion. After chapters critically reviewing the literature and detailing his own theoretical insights, the author looks at case studies of topical concern in the shipping, construction and motor industries in order to explain contemporary rationalization and restructuring in manufacturing industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Blackwell Publishers
Date d'édition
1987
Langue
anglais
ISBN 10 
0631152482
ISBN 13 
9780631152484
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780262031295: The Firm and the Market: Studies on the Multinational Enterprise and the Scope of the Firm

Edition présentée

ISBN 10 :  0262031299 ISBN 13 :  9780262031295
Editeur : MIT Press, 1987
Couverture rigide