This text provides an introduction to modern business policy. Recognizing that business policy is ultimately highly practical in nature, and that many (particularly undergraduate) students find the subject difficult due to its integrative approach requiring application of interdisciplinary business skills, the authors focus on developing analytical skills and understanding. After an introduction to strategy objectives and the strategy process, Part 2 covers stategic analysis, including environmental and internal appraisal, and financial analysis. Part 3 then discusses strategy formulation, including entry and recovery strategies, and strategic choice. Part 4 considers the crucial issue of strategy implementation, and the book finishes with a fully developed and analyzed case study of Hanson Trust.
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Vendeur : K Books Ltd ABA ILAB, York, YORKS, Royaume-Uni
Soft cover. Etat : Good. ILLUSTRATED (illustrateur). viii+ 208pp, illustrated with graphs, tables, charts etc., softcover, 8vo, previous owner's name within and corners slightly creased o/w book in good condition, Basil Blackwell Limited, Oxford, 1989. * a concise and accessible introduction for both undergraduates and postgraduates in business policy or corporate strategy. N° de réf. du vendeur ECON/25
Quantité disponible : 1 disponible(s)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780631155461
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Paperback. Etat : Very Good. Business Policy: An Analytical Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780631155461
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