The Design Dimension - Couverture souple

Lorenz, Christopher

 
9780631155492: The Design Dimension
Couverture souple
ISBN 10 : 063115549X ISBN 13 : 9780631155492
Editeur : Blackwell Publishers, 1987

Synopsis

This volume looks at the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Christopher Lorenz delves into companies such as Sony, Olivetti, Ford, Philips, as well as examining the evolution of industrial design from the Bauhaus to Detroit, to show that design must now be seen as a uniquely catalytic resource in a company's overall marketing strategy and product development process. Good design is now a key to success in the global marketplace. This text is aimed at students of marketing, business studies and design, as well as practising managers and some general readers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Blackwell Publishers
Date d'édition
1987
Langue
anglais
ISBN 10 
063115549X
ISBN 13 
9780631155492
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780631137474: The Design Dimension: Product Strategy and the Challenge of Global Marketing

Edition présentée

ISBN 10 :  0631137475 ISBN 13 :  9780631137474
Editeur : Blackwell Publishers, 1986
Couverture rigide